Canadian Agency Float4 Spotted At #SXSW

Dmitry Sokolov

Catching the eyes of Forbes reporters at SXSW was work of Montreal creative agency @Float4 Interactive. An interactive Christie Microtiles video wall designed for Planet Quebec, a government initiative highlighting the province’s booming arts and technology sector, served as a back-drop to the 10X20 exhibit space.

@Float4 video wall for Planet Quebec’s booth at SXSW (image credit: @Float4)

While judging from the photo above, not the most daring of Float4’s projects (Float4, along-side Arsenal Media,  has been behind some of the most incredible Canadian immersive and architectural signage experiences), it’s great to see digital signage work getting noticed at South by Southwest (SXSW) Festival, a well-regarded incubator of cutting-edge technologies and digital creativity.

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