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Canadian Agency Float4 Spotted At #SXSW

Catching the eyes of Forbes [1] reporters at SXSW was work of Montreal creative agency @Float4 Interactive. An interactive Christie Microtiles video wall designed for Planet Quebec [2], a government initiative highlighting the province’s booming arts and technology sector, served as a back-drop to the 10X20 exhibit space.

@Float4 video wall for Planet Quebec’s booth at SXSW (image credit: @Float4)

While judging from the photo above, not the most daring of Float4’s projects (Float4 [3], along-side Arsenal Media [4],  has been behind some of the most incredible Canadian immersive and architectural signage experiences), it’s great to see digital signage work getting noticed at South by Southwest (SXSW) Festival, a well-regarded incubator of cutting-edge technologies and digital creativity.