New Digital Transit Network In Edmonton, Alberta

Gail Chiasson, North American Editor

Edmonton Transit System (ETS) with Pattison Outdoor is set to launch a new Digital Transit Network, similar to that of the Toronto Transit Commission (TTC) Network.

pattison_transit_edmontonThis new network will provide digital messaging in 10 key LRT stations with a total of 34 digital screens.

With a reach of over 500,000 commuters weekly, these screens will provide advertisers additional marketing tools to promote their brand, product or event.

The addition of this Digital Network will also enhance the current products offered at ETS Stations and on Transit Vehicles.

Pattison Outdoor and Edmonton Transit are extremely pleased with the installation and upcoming launch of this digital media in a captive Light Rapid Transit environment.

The proven success of TTC’s digital advertising platform enabled Pattison and ETS to develop this new network to provide advertisers with a proven and cost effective advertising platform and engage over 500,000+ commuters with real-time news content, transit information and advertising messages.

With Pattison’s SmartAD technology, advertisers and the ETS will be able to provide commuters with the capabilities to deliver timely and relevant information in real-time format eg. ‘Next Train Arriving in 5 minutes.’

ETS is one of the fastest growing Transit Systems in the country with expansion plans that will cover all three major post-secondary institutions (University of Alberta, Northern Alberta Institute of Technology and Grant MacEwan University) increasing ridership by approximately 100,000 weekly. ETS, with a fleet of 955 Buses and 74 Rail Vehicles, services an area covering over 264 square miles, with a service population of 793,000.

“We are extremely pleased to be partnering with Pattison Outdoor, a proven leader in the Digital Advertising Network,” says Charles Stolte, manager, ETS. “Pattison’s knowledge and understanding of the products, and, in particular, our customers needs, made this a natural step in our business relationship.”

Brian de Ruiter, vice-president and general manager, Prairie Region for Pattison Outdoor, says, “This new Digital Network will enable us to offer our advertisers the latest in digital advertising medium. Pattison is now the largest provider of Transit in Canada covering over 30 markets with traditional and digital advertising platforms.”

Pattison Outdoor is a full service Out-of-Home media company, providing end-to-end campaign support including: planning, management, creative services, production and 24/7 network monitoring.

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