The Digital Place-based Advertising Association (DPAA) reminded folks earlier this week that elevate DIGITAL and enVu both recently joined the association but also revealed a new member, namely Gloss Media.
Those three additions bring to 13 the number of new members who have joined the DPAA since the organization shifted to an advertising revenue-based dues structure back in January 2012 – dues were previously assessed as a flat fee, Ed.
Mike DiFranza, president of Captivate Network and DPAA chairman/acting president told us “We changed our dues structure in order to make the fees more equitable for our members and prospective members”.
He added “We felt this shift would make DPAA membership accessible to more companies, and I think the addition of 13 new members since the change would ratify the move as a success. I welcome elevate DIGITAL, enVu and Gloss Media to our ranks and look forward to them providing valuable insights and expertise in helping us advance the digital place-based sector”.
Through a nationwide network of upscale nail salons and spas, Gloss Media offers both digital and experiential touchpoints for advertisers to integrate into female-centric environments that reach women who are in errand mode and receptive to massaging messaging. Gloss Media caters to the always growing importance of the female shopper, mother, career woman, trendsetter and recommender.