Mike Berning Joins Visible Spectrum, Inc.

Maddie Cotterill

Visible Spectrum, Inc. located in Burr Ridge, IL; announced earlier this week that Mike Berning has joined the Company as Director of New Projects. In this role Mike will manage development and roll-out of new user interfaces for their VSI Digital Media Cloud.

Under Mike’s direction, and working with Terry Disz, VSI’s co-founder and computer scientist, VSI is targeting a summer, 2013 roll-out of a new user interface that will automate video ad production for small and medium business through a combination of expert systems and web scraping. With just entry of their business name, users will immediately be presented with a selection of video ads for their business complete with appropriate stock assets directly pertaining to their product line already added. Users will then be able to tweak these auto-created ads.

Mike was most recently Operations Manager for Context Media. A trained motion graphics expert, Mike has also held senior creative positions at Adelstein/Liston and FCB.

VSI’s current interface and platform have been used to create nearly 20,000 videos. Most of these videos were created in +/- 30 minutes directly by end users with no formal training in graphic design. Others have been created using VSI’s automation function, which – with little manual effort – uses data bases to fill in custom template fields – creating custom copies for as little as $15 each.

Anyone with an internet connection and Flash 11.0 can use VSI’s tool at www.visiblespectrum.com at no charge. Just create an account and begin. You pay nothing unless you want to take delivery of your finished composition – allowing free ‘trial and error’ learning. VSI provides direct upload to YouTube and Brightcove; and, direct file download or delivery via an FTP site.

Powerful B-2-B features are available to White Label and Enterprise Licensees, including the ability to store client-owned assets securely in VSI’s cloud; unlimited use of the automation function; and the ability to upload and use third party motion graphic projects as VSI templates. White Label Licensees are able to provide VSI’s functionality on their own web site, wrapped in their own branding; and, via API, deliver video files directly into their Content Management Software (CMS).

Founded in 2011, Visible Spectrum, Inc. provides a web-based cloud platform for creating custom, professional quality, HD video for any digital platform – Internet, TV, DOOH or Mobile platforms. At VSI, you always get to see it before you buy it. Only when the user is satisfied with the final result is the composition purchased.

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