Ingram Micro Inc.’s (NYSE: IM) Digital Signage Division [1] today announced a broader alliance with BroadSign and the offering of ‘Digital Signage Kits; aimed at offering resellers a turnkey approach to selling digital signage solutions to both Enterprise and Small and Mid-size Businesses in North America.
This is a similar strategy as what SignageLive [2] are doing with their distribution and VAR deals and it will be interesting to see what happens when they go head to head as surely they will, when BroadSign announces a similar deal in Europe and Signagelive gets up to speed in the US.
Ingram are however IT based and not AV and it will be interesting to see how well they manage to get IT folks to move large screens.
Kevin Prewett, vice president, Digital Signage Division, Ingram Micro U.S. told us “Our new Digital Signage Kits are the perfect solution for those resellers in the U.S. and Canada who want to sell and in many cases install digital signage solutions, but just don’t have the expertise or resources in house,”
He added “By teaming with BroadSign, we are bringing to market the industry’s first comprehensive set of hosted, end-to-end digital signage media and advertising solutions available through two-tier distribution. What’s more is that we’re offering our channel partners another lucrative, commission-based revenue stream that can be easily incorporated into their existing solutions portfolio and sold to a variety of businesses of all sizes.”
About Ingram Micro’s Digital Signage Division
The Digital Signage Division of Ingram Micro Inc. is the leading distributor within the digital signage market offering the complete digital signage solution via existing technologies. Solution providers and vendors benefit from the Digital Signage Division as it offers premier support through a dedicated team of professionals. With offices and distribution centers across North America, Ingram Micro’s Digital Signage Division delivers a comprehensive portfolio of products and services to technology integrators around the world.