Shoppers Drug Mart Spectacular

Dmitry Sokolov

As Digital Signage continues to cross into the mainstream, retailers of all stripes continue to embrace the medium for both in-store communication and architectural applications.

Canadian wellness chain Shoppers Drug Mart, is the latest retailer to show digital as part of their future store design and retailing strategy.

Pictured above, Shoppers’ award-winning “Beauty Boutique” store-in-store design was envisioned by Montreal-based Tuxedo and executed by GridCast Media.

In a great example of architectural application of Christie Microtiles, combination of static and digital signage (with 42″ displays embedded into large-format graphic posters), and use of audience measurement technology, this pilot roll-out hits all the right notes. Additional tablet-sized kiosk islands and sales aides are planned for the near future according to Tuxedo.

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