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Shoppers Drug Mart Spectacular

As Digital Signage continues to cross into the mainstream, retailers of all stripes continue to embrace the medium for both in-store communication and architectural applications.

Canadian wellness chain Shoppers Drug Mart [1], is the latest retailer to show digital as part of their future store design and retailing strategy.

Pictured above, Shoppers’ award-winning “Beauty Boutique” [8] store-in-store design was envisioned by Montreal-based Tuxedo [9]and executed by GridCast Media [10].

In a great example of architectural application of Christie Microtiles, combination of static and digital signage (with 42″ displays embedded into large-format graphic posters), and use of audience measurement technology, this pilot roll-out hits all the right notes. Additional tablet-sized kiosk islands and sales aides are planned for the near future according to Tuxedo.