BMW Mini Thinks Small On A National Scale

Maddie Cotterill

Amscreen, Europe’s leading digital media network owner, this week began a two week campaign with MINI. The campaign will see the iconic car brand use their own regional insight with regards to model preferences and combine it with Amscreen’s GEO+ technology to automate the delivery of differing relevant, regional creative across the UK.

mini amscreen

Leia Reuter, MINI Client Director at Posterscope said, “The objective of the campaign was to drive people to test drive MINIs in their local BMW Dealership. Proximity OOH, strategically placed on busy routes, rail stations and petrol stations, close to BMW dealerships were used due their highly targeted capabilities. Each frame includes a bespoke creative execution referencing each dealer including, a local major A road, search online call to action and the dealer’s contact details”.

The Hatch, Roadster and Countryman MINI variants will be advertised in forecourts across the Amscreen network, with adverts displaying bespoke information of over 43 dealerships driving people to test drive the cars.

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