Trinity Leeds. Introducing The Digital Mall @ScreenForum

Guest Contributor, Lisa Goldstein

On Tuesday May 21st, The Screen will hold a special London Breakfast Briefing to mark the opening of Trinity Leeds – the only major development to open in the UK this year.

Land Securities and JCDecaux have worked hand-in-hand to ensure that Trinity Leeds was created ground up to offer a 360 degree digital experience to benefit both shoppers and advertisers. From online, to apps, to mobile and digital screens – Trinity Leeds is designed to deliver the ultimate digital retail and brand experience.

So to find out what has been learnt since Westfield opened that first purely digital mall five years ago in West London and to see how Trinity Leeds further develops that digital opportunity, The Screen has brought together the key decision makers behind the Trinity Leeds installation. The morning event, to be held over breakfast at The Hospital Club in London’s Covent Garden, will see brief presentations from media owner, the media operator and the media creators. Attendees will have the chance to listen, question and debate – all whilst networking over the best coffee and bagels in London.

  • Sean Curtis – Head of Business To Business Marketing, Retail, Land Securities. Sean will discuss how the digital experience for Trinity Leeds was conceived and how it will impact their wider portfolio of shopping malls
  • Mark Bucknell – Product Planning Director, JCDecaux. Mark will discuss how JCDecaux are using all the available digital technology to deliver brand immersion packages to target particular consumer groups at particular times and at particular points in the retail journey
  • Neil Morris – Founder & Managing Director, Grand Visual. Grand Visual were asked to devise the digital content strategy and plan the onsite digital infrastructure at Trinity Leeds. He will discuss how infrastructure planning is key to maximising the campaign and therefore commercial value of the site

Location: The Hospital Club, Private Screening Room, 24 Endell Steet, London, England WC2H 9HQ

Date: Tuesday 21st May 2013
Time: 9:00am – 11:30am

To register, email me at

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