Campaigns booked through PlanMyMedia.com to date include Dolmio, Lucozade, Persil, Flora, Comfort, Fairy, Heinz, Orange and British Gas and all told abc media tell us that in just 12 weeks they have already booked over UK 1 million through the online site.
Jonathan Southcombe, Managing Director of abc media expects the retail media market to continue to grow and told us “Retailers are recognising that they are media owners and one by one they are adapting to provide deliverable media channels. We will have more retailers and media owners on the site in 2009. Most importantly retail media works! Average sales uplifts are around 20%. The key factors at a time when ROI is king.”
PlanMyMedia.com was only launched in October 2008 and already it has 750 registered users, including all of the major FMCG brands. The online site includes media opportunities from a range of retailers including The Co-operative, WH Smith, Spar, Martin McColl, Thomson and Wine Cellar.
The site is not purely digital mind you, offering as it does a multi-channel approach that also includes radio, Point of Sale, on-line and membership communications.