BroadSign X Launch Marks 10th Anniversary

Gail Chiasson, North American Editor

Digital signage software maker BroadSign International LLC is celebrating its tenth anniversary with the release of BroadSign X, a powerful new version of its SaaS platform.

logo broadsign new 470BroadSign X platform (pronounced BroadSign 10) offers further enriched functionality combined with more simplified workflows and a greater degree of network automation.

The BroadSign X software version follows the recent introduction of BroadSign Xpress, the company’s first Android media player hardware. BroadSign Xpress matches the full functionality of PC playback devices at a fraction of the price, thus drastically reducing the cost of network deployment. Networks that wish to use the Android player must upgrade to the BroadSign X network management platform, available to existing client networks free of charge.

“The BroadSign X platform is an accumulation of 10 years of platform development,” says Daniel Parisien, vice-president of marketing and strategy at BroadSign. “Each time we release a new version, we build on what was preceding it and accommodate the requests of our customers at the same time. BroadSign X provides a depth and breadth that is unparalleled in the industry and offers 10-year backward compatibility in doing so.”

Among other significant enhancements, advertisers can now spend budgets more efficiently using BroadSign X’s ‘campaign goal’ feature, which allows for a campaign to stop automatically once the desired number of ad runs, impressions or viewer interactions have been achieved.

“We always aim to absorb the latest developments in digital signage technology and anticipate future trends,” says Brian Dusho, BroadSign CEO. “Our latest products, the BroadSign X platform and BroadSign Xpress Android player, reflect this approach. The practical outcome is that every new product of ours makes DOOH media space more accessible to advertisers.”

The new BroadSign X platform features and enhancements include:

  • Display unit geopositioning using Google Maps;
  • Campaign goals and goal-based targeting;
  • Transition animations between videos.

It also boasts features such as simple screen control, RS 232 device control API, export package checksum, and day part API and TCP triggers.

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