Denny’s Takes theBITE Network
No installs yet but looks like Denny’s has chosen IndoorDIRECT’s theBITE Network to run in its restaurant locations beginning early in 2009.
Michael Winton, President and Co-Founder of indoorDIRECT told us “This is significant expansion for theBITE Network because it marks the first implementation with a full-service restaurant company that has large dining rooms and waiting areas where more people can view the program”
TheBITE Network is now shown on indoorDIRECT screens in 430 locations nationwide and will be in more than 1,000 locations by the end of the first quarter of 2009,
IndoorDIRECT is a powerful out-of-home digital media company providing entertainment content to high-volume quick-service restaurant chains across the nation. IndoorDIRECT created theBITE Network — a combination of entertainment content and advertising, tailored to reach the millions of Americans who visit quick-serve and fast casual restaurants every month. TheBITE Network features a weekly 60-minute lifestyle program with four dynamic hosts reporting on news, entertainment, music and sports. IndoorDIRECT LCD screens are located in restaurant dining rooms, as well as a promotional board at the point-of-purchase to highlight featured menu items. The company is privately held and has its headquarters in Dallas.