No installs yet but looks like Denny’s [1] has chosen IndoorDIRECT’s theBITE Network [2] to run in its restaurant locations beginning early in 2009.
Michael Winton, President and Co-Founder of indoorDIRECT told us “This is significant expansion for theBITE Network because it marks the first implementation with a full-service restaurant company that has large dining rooms and waiting areas where more people can view the program”
TheBITE Network is now shown on indoorDIRECT [3] screens in 430 locations nationwide and will be in more than 1,000 locations by the end of the first quarter of 2009,
About indoorDIRECT
IndoorDIRECT is a powerful out-of-home digital media company providing entertainment content to high-volume quick-service restaurant chains across the nation. IndoorDIRECT created theBITE Network — a combination of entertainment content and advertising, tailored to reach the millions of Americans who visit quick-serve and fast casual restaurants every month. TheBITE Network features a weekly 60-minute lifestyle program with four dynamic hosts reporting on news, entertainment, music and sports. IndoorDIRECT LCD screens are located in restaurant dining rooms, as well as a promotional board at the point-of-purchase to highlight featured menu items. The company is privately held and has its headquarters in Dallas.