CBS Outdoor US has selected The Siroky Group‘s (TSG) Workforce Automation solution to simplify and shorten the installation process, and to provide advertisers real time posting data for their CBS Outdoor campaigns.
Following a successful implementation of TSG’s Workforce Automation in their operations in Canada in 2012, CBS Outdoor has extended the implementation of Workforce Automation across six markets: Houston, Atlanta, New Jersey, Phoenix, Grand Rapids and Louisville in the first four months of this year.
The product will be used across all CBS Outdoor media and extended to over 200,000 billboard and transit advertising locations in 60 U.S. markets by the end of the 2013. With each market launch CBS Outdoor further enables real-time insight into campaign delivery for all of its clients.
TSG’s Workforce Automation module allows CBS Outdoor to track its operations progress online, anywhere, at any time. Work schedules are sent directly to an installer’s hand-held device, photos of completed installs (using a hand-held device) are taken and all the data and photos are automatically sent to the web server and management system. Posts and photos can be viewed on-line within seconds of completion.
Nadine Harvey, Director Business Solutions, TSG said “Eyewitness Workforce Automation informs and improves efficiencies and provides real-time insight into campaign delivery for CBS Outdoor”.
She added “Critically, this operational visibility helps deliver actionable information on everything from individual contracts to overall performance for a market or region.”
About TSG (The Siroky Group)
TSG provides innovation in integration, delivering products and services that help to manage over 70% of Outdoor Advertising inventory in North America. The company has over 25 years of Out-Of-Home experience, and specializes in Software and Business Solutions for the Out of Home industry. TSG provides Custom Software Solutions, System Integration, Business Analysis, Network and Infrastructure.