BroadSign International LLC,, provider of digital signage software and services, has joined the Outdoor Advertising Association of America, a trade organization that represents over 800 member companies and more than 90 % of the U.S. Out-of-Home advertising revenue.
OOH advertising revenue rose 4.2% in 2012 compared to the previous year, accounting for $6.7 billion, based on figures released by the OAAA. The increase in revenue highlights the industry’s positive revenue growth for 12 consecutive quarters.
“Out-of-home continues to perform well year after year and it remains one of the fastest growing advertising media,” says Nancy Fletcher, OAAA president and CEO in the OAAA member newsletter. OAAA’s revenue estimates include billboard, street furniture, transit and alternative advertising, as well as digital platforms for advertising spending. While the OAAA doesn’t provide a specific breakdown of DOOH, market studies indicate that the digital component is a primary reason for the OOH industry’s steady and rapid growth. Many experts think that it is only a matter of time before more OOH advertising assets convert to digital.
“As digital increasingly drives the success of many OAAA member companies, we feel that we can greatly benefit from the research, tools and networking opportunities within the organization,” says Brian Dusho, BroadSign’s CEO. “Since our platform already powers some of the world’s largest and most successful digital outdoor networks, we will be happy to share our vast expertise with the community.”
BroadSign has been providing software-as-a-service for digital signage networks for 10 years and is believed to now power the largest connected aggregate of digital out-of-home screens. The company recently released its latest software platform, BroadSign X, which offers further enriched functionality, simplified workflows and greater network automation. This year also brought the introduction of the BroadSign Xpress player, a low-cost Android-based device that is an efficient tool for static signage vendors looking to venture into digital.
BroadSign will be exhibiting May 19-21 at the upcoming OAAA/TAB National Convention & Trade Show in Los Angeles at the J.W. Marriott at L.A. LIVE. BroadSign International LLC is the leading global provider of software-as-a-service for digital signage networks. Its software allows networks to target out-of-home audiences, place advertising or promotional campaigns, play back scheduled content on each screen and account for campaign performance. Some of the world’s largest and most successful digital signage networks run on BroadSign’s platform. They take advantage of its comprehensive functionality, reliability and virtually unlimited capacity for growing networks without adding personnel.