STRATACACHE Gets Royal Assignment: Dairy Queen

Gail Chiasson, North American Editor

STRATACACHE, Dayton, Okio-based provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, has been named an approved feature panel/digital menu board software provider for American Dairy Queen Corporation.

To spice up Dairy Queen static menu boards, STRATACACHE’s ActiVia for Media software was chosen to power digital feature panels across 300 Dairy Queen and DQ Grill & Chill restaurant locations. Serving up a rich selection of dynamic content, the 46″ thin bezel LCD feature panel plays high-definition product videos to increase options for monthly promotions, direct sales to higher margin items and increase product awareness.

The software driving the Dairy Queen experience is STRATACACHE’s ActiVia for Media digital signage software. ADQ chose STRATACACHE’s managed solution offering, allowing all content to be designed and managed by ADQ and all installation and maintenance to be carried out by STRATACACHE. Technical support is also available, ensuring Dairy Queen operators a hands-free experience with digital signage.

In discussing STRATACACHE’s approval as a digital menu board software vendor, Chris Riegel, STRATACACHE CEO, says, “We’re excited to have the opportunity to bring digital in-store to Dairy Queen locations — from increasing in-store communication to promoting products and instantaneous menu changes, our advanced software delivers the most innovative digital technology to Dairy Queen franchisees.”

“During our transition to digital merchandising, STRATACACHE has been a true asset,” says Janna Rider, director of digital merchandising for ADQ. “We are excited to make this move and we really appreciate the expertise and experience STRATACACHE brings to the table.”

With over 50,000 digital menu boards globally, STRATACACHE has extensive quick service restaurant industry experience and provides digital menu board software solutions for some of the world’s leading restaurants. STRATACACHE’s ActiVia for Media software provides a dynamic merchandising solution for traditional multi-panel menu boards, specialty/feature product menu boards and outdoor drive-thru boards. With ActiVia, restaurants can easily change menu board items, adjust pricing, change hours of operation, day-part menus, and promote special and premium items non-stop.

STRATACACHE will be showcasing the Dairy Queen digital menu board experience at the National Restaurant Association Show at McCormick Place in Chicago, IL May 18-21, 2013. in booth 7854.

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