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Two Concurrent Mobile Campaigns From Eye

Eye, the first out-of-home operator to take mobile to market with the Amplify solution that it launched last year [1], is now running two concurrent mobile campaigns on its network.

The two campaigns by Microsoft and the publisher, Simon & Schuster, have deployed Amplify to extend the reach of their campaigns and incite customer engagement.

Sarah Parkes, Managing Director of Eye, told us “We know that consumers will interact with outdoor media and that our mobile solution offers highly effective brand-consumer connectivity. So, our sophisticated media offering and innovative mobile platform will deliver a real opportunity for Microsoft and Simon & Schuster respectively to drive awareness, facilitate customer engagement and capture customer data.”