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#ChampionsLeagueFinal @JCDecaux_UK @MediaVestUK @KineticWW

More football coverage on the DailyDOOH [1] 😉 It’s a big football weekend in London as 100,000 Germans head to Wembley for the #ChampionsLeagueFinal.

cromtesco [2]

Heineken is deploying a dynamic campaign to own JCDecaux’s The Cromwell Road Digital Gateway, showcasing multiple creative, across the nine digital locations on Europe’s busiest road. It’s described as a tactical activation and we are told that it will run in conjunction with a wider two-week OOH campaign.

The campaign was planned and bought by MediaVest UK and Kinetic but it’s a bit dull don’t you think?

We’ve seen some great outdoor material this week, our favourite below …

ze germans are coming 470 [3]

Yes, it’s done the old fashion way but the nod to the classic BBC comedy Dad’s Army [4] is very clever.