We’ve seen the #The2ndComing going viral thanks to @DayLiteLED and @TalonOOH [1], Fulham sell an extra (last minute) 1,000 tickets to a local derby match [2] using Amscreen and here we see more football related DOOH news, again with the Amscreen network.
[3]
Football fans @QPRPodcast [4] reacted to the news of Mark Hughes [5]’ appointment as new Stoke boss by paying for a cheeky advert at a local petrol station (close to Stoke’s Britannia Stadium [6]).
For the uninitiated in these shenanigans; Mark Hughes joined the football team Queens Park Rangers (as Manager) in January 2012 helping then retain their Premier League status in 2011–12, next season however, (in the summer of 2012) Rangers began the 2012–13 season in terrible form and Hughes was sacked on 23 November 2012.
Under the leadership of another manager, Queens Park Rangers (QPR) were relegated that season (i.e. just recently). Mark Hughes was recently appointed manager of Stoke City (30 May 2013) – QPR will play next season in the second tier of English football, whilst Stoke City will play in the top tier, The Premier League [7].
The advert reads “A message from QPR fans: Mark Hughes — Thanks (for nothing).”
This Amscreen advert was picked up by virtually all of the UK national press and many others, including: –
- The Sun [8]
- Mirror Online [9]
- Mail Online [10]
- MSN [11]
- Irish Independent [12]
- ITV Sport [13]
- Daily Mail [14]
A Rangers fans’ spokesman told a national newspaper “It sticks in the throat Hughes will operate in the Premier League next season while QPR must pick up the pieces.”