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This Valentine’s Day several brands have been running tactical two or three day campaigns on CBS Outdoor Alive’s XTP digital network.
In an effort to inject ‘love’ into commuters’ lives in the run-up to Valentine’s Day, News International’s thelondonpaper [2] reproduced personal ads from its Lovestruck column and displayed them on 23 x Cross-track Projection (XTP) screens across London from Monday to Friday last week.
Also we saw that dating website www.mysinglefriend.com [3] ran a campaign on the 13th and 14th February urging morning commuters to put an end to Valentine’s Day schmaltz with a dark-humoured creative that drives viewers to www.thebeargetsit.com [4]