Have @SignageLive Drunk All The @SamsungBizUSA Kool-Aid?

Adrian J Cotterill, Editor-in-Chief

We have the utmost respect for Jason Cremins and the Signagelive business he has built up – (he and) they have always featured highly in our #DSTop10 reviews (they were number two in our list in 2012).



It’s a small business that punches way above its weight, has recruited some great guys (Raffi Vartian and Danny Hoe for example), we’ve worked closely with their technical team on various Open Source and API stuff and the company has gained a lot of deserved traction in the marketplace.

However, we cannot help thinking that their love-in for Samsung has gone a bit too far.

SignageLive tweeted over the weekend, we quote “Our CTO @marcbenson heads out to Orlando today for a week of meetings and to support @SamsungBizUSA @SmartSignage at #Infocomm13“.

This blatant flag waving for Samsung and by default, support for the Galactic Empire’s nefarious ways no doubt turns off (and tunes out) every other screen manufacturer in the market place.

It’s an intriguing strategy and it will be interesting to see just how well getting into bed with Samsung so closely pans out later this year.

3 Responses to “Have @SignageLive Drunk All The @SamsungBizUSA Kool-Aid?”

  1. Jason Cremins Says:

    Thanks for the coverage Adrian.

    Our strategy has and always will be to provide our customers and partners with the widest choice of end devices supported by Signagelive. This includes PC, nonPC and now noPC through our support for the Samsung Smart Signage Platform.

    We will continue to explore and develop support for all emerging media playback technology as a commitment to our strategy and we look forward to working with any manufacturer that decides to incorporate system-on-chip capabilities within there displays.

  2. Silvio Says:

    Samsung also alienate DOOH ecosystem members from software vendors to systems integrators that traditionally might have endorsed or chosen Samsung for projects. And on the other side Mr Editor in Chief Raffi is one of the sharpest knives in the box!

  3. Kim Cheese Says:

    Mr. Cremins may be looking for new hardware partners (of course ones with plenty of extra marketing budget to prop him up) when Samsung disintermediates him with their own “software”. Generally, whores are partners of last resort, so it may not work out as planned.

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