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Gwen Stefani Harajuku Roadshow

We really liked this touchscreen Karaoke booth put together by signagelive reseller Lime IT & Media Solutions Ltd [1] and currently on tour around the UK (mostly during the weekends).


It’s for the new HLFragrance by Gwen Stefani (the brand is run by Coty) and the karaoke booth contains a touch screen solution that allows users to record a specific Gwen Stefani track, view it online on the Harajuku website [2] as well as transfer it to a mobile.

It’s part of a wider Coty initiated nationwide in-store marketing push created by retail design
consultancy The Attic Room [3]

The range is aimed at the teenage market and includes a series of five characters, each with a different fragrance.

You can see the booth here…