ADstruc and Blue Bite Partner to Offer Interactive OOH Campaigns

Gail Chiasson, North American Editor

ADstruc, planning and buying platform for the outdoor advertising industry, and Blue Bite, noted for its mobile and NFC in out-of-home, have partnered to allow advertisers to utilize NFC, WiFi, Bluetooth, QR Code and Geofencing technology to launch interactive outdoor advertising campaigns.

The partnership provides the industry with the easiest way to incorporate mobile into out-of home campaigns. Blue Bite’s services and technology provide clients with detailed metrics and an opportunity for advertisers to evaluate the true effectiveness of each and every ad campaign in real-time. This complements ADstruc’s suite of planning and buying tools.

“There’s an obvious synergy between ADstruc’s planning and buying tools with our location-based mobile marketing platform,” says Mikhail Damiani, Blue Bite CEO. “Our shared belief in a personalized approach, with the ability to be agile and nimble, has proven to be a winning formula for our clients and partners, and we look to build upon that mutual success with this partnership.”

John Laramie, CEO of ADstruc, says, “There are clear benefits to incorporating mobile into OOH campaigns. By working with Blue Bite, we ensure that our clients have the most seamless experience integrating mobile technology into OOH campaigns. This partnership helps us continue to provide value to our clients by simplifying yet another piece of the OOH planning and buying process.”

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