It’s not a surprise that these two should get into bed together, what is a surprise is that it took so long. Joining Scala and Dzine, C-nario [1] will support Trumedia [2]‘s PROM API (PROactive Marketing Application Programming Interface).
Yael Elstein, C-nario’s Vice President Marketing told us “The cooperation with TruMedia improves and streamlines the advertising process, allowing advertisers to target their audience with the most relevant ads in real time. The cooperation with TruMedia demonstrates our commitment to provide advertisers with the best tools to deliver their messages.”
That having been said, we wait for the day when one of the PROM users can show us this being used by venue or a brand in a real life application somewhere in the world!!!
TruMedia’s PROM solution will be on display at the Digital Signage Expo 2009 taking place 25-26 February at the Las Vegas Convention Center – TruMedia booth # 2417. C-nario will display its solutions at the company’s booth #1735.