#PlayWithOurPixels Entries Close 13 September

Adrian J Cotterill, Editor-in-Chief

Entries close 13th September for The Ocean Outdoor and Brand Republic annual UK competition to discover the best creative work in DOOH advertising, including full motion, subtle motion and interactivity.


For the fourth consecutive year, Ocean Outdoor is inviting submissions from brands, the creative community and agencies, with the opportunity to win a share of a GBP 275,000 prize pot and a chance for their work to be showcased on Ocean’s iconic DOOH locations.

These include Eat Street @ Westfield London, Holland Park Roundabout and the award winning (Best Original Digital Billboard: The DailyDOOH Gala Awards) The Two Towers West, as well as this year extending the opportunities on to Ocean’s regional network.

Films of the successful shortlisted concepts will be showcased on a dedicated website, www.playwithourpixels.com, and the finalists will go on to be judged by a panel of industry experts and the winners announced at a prestigious awards ceremony at the IMAX in October.

This year there are two categories to enter; either promoting DOOH Techniques and / or Interactive and Experiential, and the prizes include a weekend domination of Eat Street@Westfield London (including interactivity and experiential). Note that it is free to enter the competition.

Ocean Outdoor chief executive Tim Bleakley said: “Ocean’s new neuroscience study has proven for the first time how premium DOOH impacts on the brain and makes great creative work even harder. This competition is all about raising that creative bar.

“One of last year’s winners achieved just that with the world’s first ever ‘Real Live Feed’ which invited the public to show their support for free range farming and better welfare standards. It was a stunning idea that was fun, scaleable and promoted an important issue. ‘Top that,’ is our challenge to the creative community in 2013.”

Philip Smith, Head of Content Solutions & Studio at Brand Republic Group, said: “This is the platform which allows brands and agencies to push into new territory using the best technologies and locations to capture, entertain and engage. Last year’s entries demonstrated the possibilities and potential. I very much suspect that this year’s competition will take us even deeper into the evolving ecosystem that is DOOH.”

Previous competition winner, the MicroLoan Foundation, went on to win Best Digital Out of Home Campaign at The DailyDOOH Gala Awards and a Gold Cannes Lions for its celebrated ‘Pennies for Life’ campaign.

To find out how to enter visit www.playwithourpixels.com.

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