NCM Media Networks, New York, which will be providing one of our speakers at The DailyDOOH Investor Conference in New York in October, and Beijing China Times Media Advertising Co., Ltd. have entered into an advertising cooperation and fee agreement to help international brands reach movie audiences in each others’ countries.
For American advertisers and their agencies looking to reach consumers in China – the second-largest movie market in the world – NCM can now offer access to cinema advertising inventory through the China Times Cinema Network, which includes over 200 Wanda Cinemas and other leading movie theater circuit affiliates across China.
The Wanda Cinema Line is the top-ranked cinema circuit in Asia, with 116 five-star cineplexes and 985 movie screens, of which 69 are IMAX screens. In addition to exclusive resources of Wanda Cinema Line, the China Times Cinema Network also includes 96 other influential theaters and more than 600 screens nationwide, with an annual audience of over 60 million moviegoers.
China Times’ cinema advertising network growth rate leads the industry with a 25% increase in the number of theaters and a 40% increase in audience impressions year-to-year. In June, 2013, China Times obtained the IMAX screen advertising rights, making it the one and only agency with this exclusive right in China. Based on these industry-leading resources, the China Times Cinema Network could provide a competitive and attractive advertising option for global clients.
Likewise, for Chinese advertisers that are interested in reaching U.S. audiences, China Times can now help them to bring their brands to the big screen in America across National CineMedia’s NCM Media Networks, the top national cinema network reaching moviegoers on-screen, on-site, online and on the go. NCM operates the largest digital in-theater network in North America, which allows for the targeted distribution of cinema advertising and entertainment events within its network of AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other top affiliate movie theaters nationwide.
NCM’s network reaches over 1,500 theaters and approximately 19,300 screens with 3 million+ seats in 183 Designated Market Areas (including 49 of the top 50) in the U.S., with an annual audience of over 700 million moviegoers. NCM is America’s #1 weekend network, which its management claims consistently ranks higher in reach than any other network on Fridays and Saturdays, and is a top 10 network during the rest of the week, ranking on average as the #8 network during key sweeps periods.
“Many of our national advertising clients are international brands, so this is a unique opportunity for us to be able to help them or their media agency reach the same highly engaged, enthusiastic movie audiences in China that they do here in the U.S.,” says Cliff Marks, NCM president of sales and marketing. “This new arrangement also creates a conduit for Chinese companies that would like to reach American moviegoers through our NCM network.”
Lyu Ping Bo, chief editor of China Times, says, “This new cooperative relationship will help our Chinese national enterprises by allowing us to offer them an indispensable way to build their international brand images and promote their trans-national marketing strategies. For China Times, it also represents a true service value as we become the bridge for our advertising clients to enter the U.S. Market.”
Beijing China Times, which is invested in by Wanda Group, offers a wide spectrum of communication services including financial newspaper, magazine, cinema commercials, high-end financial activities, LED advertising, plaza advertising, etc.. It provides the Chinese New Rich with accurate, comprehensive and insightful information on finance and business. It also affords high-end brand clients valuable and integrated broadcast solutions.