The digital landscape in UK Gyms has changed somewhat in the last month or so. We note that (effectively) Primesight [1] are now out of the health and fitness market with Boomerang [2] winning all of their old 6 sheet contracts.
[3]In a June press release, Boomerang announced that it had increased its advertising offering to include three new health and fitness chains David Lloyd, Nuffield Health and Everyone Active – with the overall network now comprising almost 500 gyms boasting 1.4 million members and a fortnightly footfall of over 4.7million.
With these new wins, Boomerang boasts the UK’s largest health club portfolio of digital and 6-sheet poster formats and it’s interesting to see a new top dog in the Gym advertising business.
It was once all zoom, zoom, Zoom but oh how the tide seems to have turned in the last 12 months.