Gail Chiasson, North American Editor
IZ-ON Media, San Francisco-based digital place-based media sales and services company, has launched a new Audience Advertising Network, which enables advertisers to efficiently reach and engage the U.S. Hispanic population along their path to purchase.
Each month, the IZ-ON Media Hispanic Advertising Network reaches over 34 million viewers of the fastest growing demographic in the US. Spanning big box retail, convenience and dining locations, advertisers now have the option to deliver targeted messages to consumers in English and/or Spanish for a deeper level of engagement.
“IZ-ON Media’s new Hispanic Advertising Network makes it much easier for advertisers to connect with a population that is estimated to increase their annual spending by $500 billion to $1.5 trillion in the next three years,” says Roberto Santiago, director of client services at La Agencia de Orci. “The Latino population is rapidly growing and is quickly becoming more educated and affluent, and is at the forefront of new shopping trends. By reaching Hispanic consumers in-store, where they often make their purchase decisions, brands are able to build lasting relationships with tomorrow’s general market today.”
Being educated, early adopters, social sharers and key trendsetters make Hispanics a prime audience for brands to touch out of the home early and often. Latinos are more than twice as likely as non-Latinos to follow new trends, be early adopters of new products, shop together as a family, and be among the first to share their experiences with their friends. They also enjoy shopping while immersing themselves in a store’s atmosphere by a margin of almost three to one over non-Latinos. And with 69% of Latino high school graduates attending college, this group is fast becoming more educated and savvy shoppers.
“In today’s society of sensory overload, brands realize that in order for their advertising to resonate, it has to be more relevant and targeted towards specific audiences. We are receiving more and more requests for geographic, behavioral, and demographic targeting from both agencies and direct clients,” says Ahmad Ouri, IZ-ON Media’s CEO. “Segmenting Hispanics and Male Millennials is just the beginning as we continue to develop solutions to solve advertisers’ needs. This represents a key milestone in IZ-ON Media’s evolution as we continue to lead the place-based media industry in new directions.”
By leveraging the scale of its 300+ million monthly viewers across 12,000+ locations, IZ-ON Media plans to continue to develop targeted audience solutions to enable brands to engage with highly sought after audiences. Along with the Hispanic Advertising Network, IZ-ON Media also now provides the Male Millennial Advertising Network, with more being rolled out over the next several months. The Male Millennial Advertising Network effectively engages the elusive male age 18-34 demographic, and provides options to activate mobile and social campaigns.
Keeping eyes on brands is IZ-ON Media’s core business. With over 120,000 strategically placed screens located in more than 12,000 coveted retail and quick-service restaurant venues, IZ-ON Media offers marketers the opportunity to create authentic brand experiences with 300 million third-party measured viewers every month. Research providers include leading third-party sources such as The Nielsen Company, Arbitron and GfK Custom Research. Clients – which include leading national advertisers and venue brands such as 7-Eleven, Target, Costco, Wal-Mart, Carl’s Jr., Wendy’s and KFC – leverage IZ-ON Media’s two decades of expertise in consumer behavior and building smart, effective content and media strategies.
July 18th, 2013 at 17:05 @753
I think I understand. You are allowing advertisers to send Spanish language messasges to already existing network sites. Same idea for the Millennials. But you are implying that this is some kind of new capability (not) or a new network (not). Or did IZ-ON just discover the magic of grouping network sites by attributes?
July 18th, 2013 at 17:36 @775
True – it’s been around in practice for a while. Grab me a mirror while I have a smoke.
July 19th, 2013 at 00:52 @077
The first ‘venue brand’ they list is 7-Eleven!?! The network that is embroiled in lawsuits, is plagued with dark screens, and has disappeared from some stores? I’m calling pig lipstick on this press release…