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Digital Signage – a Brand Building or a Promotional Tool?

Trust me, this is what Barnaby Page is incredibly good at – organising, chairing (and managing) lively debates. He was superb at Digital Signage Asia doing exactly that and he will be at it again soon at Screen Expo Europe.

The debate will be held in Theatre B (The Advertising Centre) at 11:00 to 12:00 on 6th February 2008.

The debate will revolve around the role of Digital Signage in direct marketing and brand building programs.

The panelists are: –

The ‘platform’ (is that the right term for a debate?) is can Digital Signage be used to build a brand – or is it essentially a direct marketing tool.

Is it most effective directed at the consumer at the critical point of decision in a sales outlet or is it the answer to the increasing fragmentation of the established media channels?

Each panelist will briefly represent his views on the platform and then the discussion will be thrown open to the floor.

Should be interesting!

1 Comment (Open | Close)

1 Comment To "Digital Signage – a Brand Building or a Promotional Tool?"

#1 Comment By Unabashed Opportunist On 19 January 2008 @ 15:18 @679

In marketing, there are three core tenets.
Digital Signage can support each. They are:

1. Brand Awareness
2. Sales Lead Generation
3. Sales Enablement

Sales enablement enablement is as important as any other tenet. After all, people close the sale, so they’d better have reasonable training and education to do so.