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Undoubtedly there will be quite a few brands using the versatility of DOOH today to work a campaign about the royal birth.

jcdecaux royal birth sun campaign 470 [1]

Shown above is the first we have seen, up on JCDecaux’s Transvision digital billboards at London overground stations.

It’s for The Sun newspaper [2] who we notice have self styled themselves as The Son newspaper for today only.