We were lucky enough to have an early proof of this new white paper before publication and good reading it makes. The conclusions made and based on the research conducted by Reflect Systems, TracyLocke and DecisionPoint Media Insights are a must read for retail executives (and others) who wish to understand how to achieve success by implementing in-store digital media networks.
Entitled In-Store Digital Media: How to Reestablish Retail’s Role as a Mass Consumer Medium may be downloaded free of charge from the TracyLocke web site and basically explains how retailers can leverage shopper-friendly digital media technologies that deliver marketing and branding messages to consumers inside the store, at or near the point of sale.
The white paper was developed jointly by Reflect Systems, TracyLocke, an integrated marketing agency with a specialty in shopper marketing, and DecisionPoint Media Insights, a market research and consulting firm with expertise in digital media at retail and out of home.
Stephen Nesbit, President and COO of Reflect Systems, Inc. told us “Essentially what we have provided in the paper is a combination of best practices from our experience in helping deploy and operate in-store digital media networks and TracyLocke’s expertise in interactive content creation and shopper messaging”
Bill Collins, co-author of the paper and principal at DecisionPoint Media Insights told us “The processes described and the advice given in the white paper will empower retailers and their digital media project teams to develop these networks in the most effective and efficient ways possible”
TracyLocke brings brands to life with relevant insights, bold ideas, and innovative programs and experiences that deliver value through every step of the consumer and shopper journey. This generates exceptional returns for our clients such as Pepsi, Pizza Hut, Nokia, Kleenex, MasterCard, 7-Eleven, Del Monte, Tabasco, Clorox and more. Part of Omnicom Group Inc. (NYSE: OMC), the award-winning agency has six primary offices (in Dallas, TX; Wilton, CT; Bentonville, AR; Los Angeles, New York and San Francisco) and a vast network of field offices across the United States.