It’s always interesting to see how a company tries to sell itself to investors, how it describes its business etc.
We’ve seen Merger Deals be used a couple of times now by folks in our industry looking for investment or an exit. The latest one to cross our path is (looking in detail at the description) very likely UK, Northampton based Willow SV.
It describes itself as a ‘A supplier of advanced Digital Signage systems and solutions?’ and bigs up links to the betting and gaming industry.
No doubt any due diligence would dig up that yes, their customers include Gala Bingo, Mecca Bingo, etc. but Bingo is pretty much their only link into the betting and gaming world.
One of their other larger customers is Game PLC., with a single screen in each store and that they have their own digital signage software platform – described by one person who has used it as a ‘mediocre PowerPoint equivalent’.
They have a total of 8-10 employees and as far as we are aware is still owned by Mr and Mrs Steve Barlow.
Our personal take is that they are likely suffering business wise and want out. We doubt that they have any IP worth very much, so you’d be investing or buying them for their contracts and customer base. Asking price is allegedly a few million quid.
WILLOW Audio visual systems & digital media solutions. NEW SITE UNDER CONSTRUCTION. firstname.lastname@example.org. 01604 877001.