CatchTheEye Wins A Million On The Horses

Chris Sheldrake

Norsk Rikstoto has more than 5,000 screens in 1,350 kiosks, gasoline stations and grocery stores in Norway and has just selected CatchTheEye to do all of their 3rd party advertising sales for a third of these locations for the next 5 years.

Tor Olav Haugen, CEO in CatchTheEye told us ”Norsk Rikstoto has chosen to commercialize parts of the airtime on their network. We are now … working closely with Taylor Nelson to get the official numbers”

About The Foundation Norsk Rikstoto

Norsk Rikstoto is an independent, engaged foundation established in September 24th 1982 by Det Norske Travselskap (DNT) og Norsk Jockeyklub (NJ). The Foundation has the overall responsibility for all business and economical control related to horse sports and horse gaming in Norway.

One Response to “CatchTheEye Wins A Million On The Horses”

  1. Clive Fort Says:

    Thought your readers would be interested in a bit more about this Scala 5 based project:

    Thier Challenge was:
    Norsk Rikstoto, the foundation that administers racetrack betting in Norway, was searching for a more efficient and cost effective solution for delivering betting solutions to its customers.Traditionally, Rikstoto printed a daily racing form, which provided information on racetrack odds, statistics on individual horses, and race day and location information. The printing costs and distribution logistics limited Rikstoto’s ability to expand their marketplace.

    The most significant issue was the timely delivery of betting information to the many outlets located around the country. The process relied on outlet managers to manually display the correct betting information at the right time and replacing it when new information became available. Delivering the correct betting information at the right time became the key issue to ensuring every customer was provided the same level of service.

    The Solution – Scala 5
    Rikstoto, in conjunction with Scala Nordic, Sony PSE, ELO, LG and HP has implemented a Digital Marketplace Channel of 1300 kiosks for its commission agents located in 90 gas stations and more than 1000 small local stores throughout Norway. The ad-based channel was launched to market Rikstoto’s betting solutions. The channel airs betting information and promotions for 25 races per day, brand advertisements and news with 80 betting pools, each having its unique betting information.

    Each kiosk is composed of 4 screens: 1-32” screen, 1-19” screen display brand ads, promotions, and racetrack information; 2-19” touch screens provide an interactive betting solution for the betting public. The network is an IP infrastructure with content hosted by Rikstoto.

    Rikstoto’s decision to go ahead with the Digital Marketplace Channel in all of its 1300 commission agents was based on a successful pilot involving 13 agents. The implementation of all 1300 Scala 5 kiosks was completed in March 2008.

    Clive Fort
    Scala DS Consultant

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