Highlands Digital Media Enjoying Nothing But Noodles

Gail Chiasson, North American Editor

We hadn’t heard from Highlands Digital Media for awhile but it turns out that this young company has been working away.

highlands noodles 1Following the success of Food Action Boards installed by Highlands Digital Media, Birmingham, Alabama, in three Nothing But Noodles food outlets, the company has now selected Highlands Digital Media as its digital menu board provider for the Huntsville locations.

The Food Action Boards are digital screens promoting special items, messages and other content.

Kumar Patel, Nothing But Noodles franchisee, says, “Honestly, I think our customers are more inclined to view the entire menu now as opposed to just their favorite items. Why wouldn’t you want to look at each of the screens? They are aesthetically pleasing, and in turn give our guests more options. The response of our customers has been awesome. When you make improvements, the guests know that they are being kept top of mind. They love it.”

“We are expanding our partnership with Nothing But Noodles by adding full digital menu boards to their Huntsville locations, and hoping that we may also work with other Nothing But Noodles locations in the future,” says Chuck Adams, president of Highlands Digital Media. “The digital menu board sector continues to show strong growth because of the flexibility they offer. The capability to communicate with customers while also enhancing the ordering experience fuels this growth trend, as more restaurant owners realize how DMB’s can help grow their business.”

HDMTV is Highlands Digital Media’s branded digital out-of-home network providing informational content and advertising solutions. HDMTV is the largest out-of-home network in the state of Alabama and strategically deployed across medical, casual dining, health, auto, and retail venues.

Nothing But Noodles, based out of Scottsdale, Arizona, is a fresh alternative to fast casual dining, offering global taste selections from Asian Pad Thai and Beef Stroganoff to a variety of pan-seared soups, hand-tossed salads and delectable desserts.

Highlands is also completing roll-out of screens at an 11-outlet telecom company that Adams says he’ll soon be able to tell us more about – and he’s also working on a deal that he says, if he gets it, it could be an exciting long-term project for Highlands.

We’re hoping to see the energetic Adams at The DailyDOOH Investor Conference in New York in October.

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