With a high volume of educated, well earning passengers [1] airports are a logical place to promote high-end products making the below Lexus install a shoe-in at Canada’s Toronto Pearson Airport.
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Using a 16:9 video wall as a back-drop to the display allows to re-purpose many TV and classic media assets, adding to the versatility of the install.
The interactive stations, although somewhat large and imposing, match the design aesthetic of the car (with pedestals mimicking the front grille), fit well with the overall installation creative vision.