Land Securities, owners of the iconic and globally recognised Piccadilly Lights  in London, are adding in a new LED screen space.
The 25m x 5m 10mm LED is being constructed as part of redevelopment work to the site and will sit above the retail units occupied by Barclays and Boots. The site will be available exclusively to a single advertiser.
Recent research carried out by Land Securities  estimates that over 2 million people pass through Piccadilly Circus every week with 70% of those visiting as pedestrians.
Installation of the site starts in August and is expected to be in operation by December 2013.