If Big Data is the Answer – What is the Question?

On 23rd October in NYC, Ayuda Media Systems CEO and co-founder Andreas Souptonuts, will speak at The DailyDOOH Investor Conference on the subject of BIG DATA.

By Gartner Group’s definition; ‘high volume, high velocity, and/or high variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimization’ he will rhetorically ask the question “If Big Data is the Answer – What is the Question?” and add “how will this affect OOH, DOOH and digital signage?”

Andreas told us this week “I will explain how I believe media owners can use Big Data to find correlation, not causation, I will talk about big data viewer metrics, non-linear optimization algorithms that try to maximize panel efficiency, how to combine inventory data with viewer profiles collected by cameras, how to analyse play log data from large player networks and record/capture live webcam feeds for analysis and POP purpose”.

It’s going to be a busy week for Andreas as he is also keynoting ‘Billboards Unplugged‘ – the Thought Leadership Summit sponsored by BARCO ^[2], taking place on Monday 21st October during #dpbmedia week.