JCDecaux’s @Railbookclub Community For Commuters

Gail Chiasson, North American Editor

JCDecaux, UK-based Outdoor advertising company has launched @Railbookclub, a new service for commuters, bringing the latest passenger reviews and book recommendations to passengers via digital screens in stations across the country.

rail_bookclubWith the aim of connecting commuters across the UK, @Railbookclub is inviting passengers to tweet their recommendations to @Railbookclub, running a selection of tweets across JCDecaux’s national network of digital screens.

Paul Carolan, commercial director of JCDecaux says, “If you’re wondering what book to read next, then @Railbookclub is for you. Our Connected Commuter research showed that rail passengers love books, with the vast majority reading during their commute, so launching @Railbookclub and linking it to our digital screens in stations was a natural step.

“This new book club community is part of our strategy to bring content to our screens that enhances the passenger journey, building communities though people’s passions and providing a daily source of inspiration for the rail audience. We’d like to become the go-to book club for commuters with the potential to publish daily extracts of books on our screens in the future.”

JCDecaux’s Connected Commuter research shows that that 81% of commuters read every week, and of those 38% use an e-reader. The rail audience is highly connected and able to access social media on the move, with 56% owning a smartphone.

The @Railbookclub community is growing fast – reaching over 1,600 followers after just over six weeks.

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