In just a few weeks, the DPAA Summit Video Everywhere takes place as part of New York Digital Signage Week, October 22.
Here’s the very latest agenda…
|8:00am||Registration and Breakfast|
|9:00am||Video Everywhere: A welcome to the DPAA Summit
Barry Frey, President & CEO, DPAA
Special Guest Appearance by Cat Greenleaf, Host, Talk Stoop
|9:30am||Video’s real convergent point – Everywhere! How the changing media landscape, the proliferation of screens everywhere and digital place-based media will change the way brands and agencies engage with consumers.How the changing media landscape, the proliferation of screens everywhere and digital place-based media will change the way brands and agencies engage with consumers
Moderator: David Verklin, Partner, Operating Partner, Calera Capital
Robert Tas, Managing Director, Head of Digital Marketing, JPMorgan Chase
Edward C. Gold, Advertising Director, State Farm
Bob Liodice, President & CEO, Association of National Advertisers
Phil Cowdell, President, Client Services, GroupM
|11:00am||Success stories! The power of digital place-based media Janet Levine, Associate Media Director, Mindshare|
|11:45am||Creative Everywhere! The latest trends in creative and a look at outstanding creative running on digital place-based screens. Jon Bond, Chief Tomorroist, Tomorro LLC (co-founder and former CEO, Kirshenbaum Bond & Partners)|
|1:30pm||Keynote session interview Rupert Day, Global CEO, tenthavenue interviewed by Jack Myers, Chairman, Myers Media Business Network|
|2:00pm||Thoughts on the Future of Media A Conversation with Ken Auletta, Columnist for The New Yorker and author of ‘Googled: The End of the World As We Know It’|
|2:30pm||Activating video neutral strategies How are agencies making video agnostic planning and buying a reality, are systems now in place to deliver the best video plan to brands regardless of silos and how is digital place-based media positioned in this forward-looking model.
Moderator: Joe Mandese, Editor-in-Chief, MediaPost
Kristian Magel, EVP, Director, National Broadcast, Initiative U.S.
Barry Lowenthal, President, The Media Kitchen
Lyle Schwartz, Managing Partner, Director Research & Marketplace Analysis GroupM Worldwide
David Cohen, Chief Media Officer, UM
|3:30pm||How technology is changing media buying and selling How technology is changing media buying and selling of digital place-based media – What are the trade-offs? New systems and platforms are emerging everyday, part aggregators, part planning systems, part one stop shops. What do these systems really mean for agencies and digital place-based networks, will media buying ever be the same.
Moderator, Jim Harris, Founder & CEO, The Wall Street Journal Office Network
Pierre Richer, President and CEO of NEC Display Solutions (VUKUNET)
Paul Rostkowski, President, Varick Media Management
Chris Paul, General Manager, AOD, VivaKi
Joe Esposito, Vice President, Product & Operations, Spafax Networks
Michael Provenzano, Co-Founder, Vistar Media
|4:40pm||Summit Wrap Up and Cocktails Everywhere|