Amscreen, Europe’s leading digital place based media network owner, has announced a partnership with international media buyer Goldbach Group, expertise and logistics center for the marketing of private electronic, mobile and interactive media.
The partnership, which will see Goldbach sell space on the network, highlights Amscreen’s growing position as an audience driven, real time digital platform, likening it to other media such as TV, broadcasting and online. As a renowned cross-platform media-buying house, Goldbach’s deal with Amscreen demonstrates that they consider digital signage to be an integral part of delivering relevant audiences through media neutral solutions.
Goldbach Group, will sell real time digital space on Amscreen’s extensive network of digital signage screens in key European markets, including Switzerland, Poland and Austria. Amscreen’s portfolio in these markets includes more than 1500+ screens located in the highest traffic BP owned forecourts which when combined delivers more than 4m adults each week.
Amscreen’s unique technology provides advertisers with key metrics including a demographic breakdown of audience reached. This information, combined with extensive audience data based on site-specific transactions, gives brands invaluable insights, reduces wastage and makes it the most effective place based digital media offering available.
Amscreen’s portfolio of digital screens in Europe has a weekly audience in excess of 50 million, with screens situated in key locations at customer dwelling points, including major petrol stations across Europe.
Michi Frank, Goldbach Group’s deputy CEO said, “Amscreen is an evolving form of digital media that will be integral to our media buying package. The real time updates and capabilities on the Amscreen network offer a unique alternative to the TV, broadcasting and online offerings we specialise in and we have no doubt that this will be of great benefit to advertisers.”
Artur Muszkiet, Managing Director of Goldbach Audience in Poland, said “By partnership with such a large and international network as Amscreen we are able to shape the emerging digital signage market in Poland. Combining in our offer display, video, mobile and digital signage we are able to provide our customers integrated advertising solutions across multiple digital channels. Nowadays such a connections are both a response to the expectations of the market and look into the future.”
Austria Amscreen (which is just about to start operations) will also partner with Goldbach Austria as a key stakeholder for digital out-of-home communication in the local market. Maurizio Berlini, the CEO of Goldbach Austria commented “Amscreen offer a unique supplementation to our existing Outdoor, TV and Online offerings. Amscreen will help us build a much stronger proposition in the area of DOOH in Austria. We are happy to have them on-board.“
Simon Sugar, Amscreen CEO, told us “The partnership highlights our position as a flexible, tailored, audience centric proposition which can be easily combined with online solutions. Goldbach is focused on delivering demonstrable audiences regardless of platform and it’s great to see our portfolio recognised as delivering exactly this.”
“Amscreen’s intention is to continue rolling out screens across key European markets and we look forward to a long and successful partnership with Goldbach.”