Barry Salzman, CEO YCD Multimedia [1] was at DSE Wednesday speaking on the future of digital signage in QSR and also wrote for Digital Signage Expo on ‘Digital Media As Recession Buster [2]‘
YCD’s latest email newsletter [3] is also well worth a read, we particularly liked…
- ThisPlays2 at Benelux’s Free Record Shop
Free Record Shop is the largest Benelux entertainment chain with 70 stores in Belgium and 180 stores in the Netherlands. They carry an assortment of over 300,000 titles in music, movies and gaming. On December 11, 2008 the new Free Record Shop concept store opened its doors in the Metropolis Movie Complex in Antwerp Belgium which welcomes over 3.5 million guests per year. YCD Multimedia solutions were integral to the innovative design of the concept store
- Coke Gets Results with In-Store Digital Media
Coca-Cola, prompted by the dramatic sales uplift of their drink products when promoted on YCD’s AdScreen solution at Aroma Espresso Bars, incorporated in-store digital media into their entire below-the-line (BTL) media plan for 2009. Studies conducted by Coca-Cola Israel showed 16% of the population had visited Aroma and recalled its digital advertising for Coca-Cola Zero.