“New York Digital Signage Week gives more justification for people to get on a plane and come and spend a week in New York,” says Susan Danaher, executive vice-president and chief revenue officer, Adspace Digital Mall Network, New York.
Danaher was president of the Digital Place-based Advertising Association when New York Digital Signage Week was inaugurated three years ago, – an initiative of Adrian Cotterill, editor-in-chief of DailyDOOH – ensuring that the DPAA Summit would be held on consecutive days with any Investor Conference.
Joining in that year and each year since has been the NEC Partner Showcase. But that’s not all.
Cotterill had envisioned a week similar to New York’s Fashion Week, with numerous events of various types to attract a mix of advertisers, network operators, manufacturers, integrators, agencies, software developers, investors and more, all having the chance to learn, meet and network.
In that vein, the week has developed bigger and better each year with the key events; The DailyDOOH Investor Conference and DPAA Summit now also including a Thought Leadership Summit, a Digital Signage Federation open house, other open house networking events numerous receptions, an upfront, a Retail Innovation and Technology Showcase, breakfast meetings, lab openings, and more.
“A lot of high level people have been looking at this as THE place to be,” says Danaher. “It’s fantastic what Adrian has done. I’ve seen that a lot of advertisers are insecure about their TV budgets and are looking more at digital place. The DPAA Summit theme of Video Everywhere is really resonating.
“These events are all positioned well in terms of time. I’ve been inviting clients to attend the week. It has gained tremendous mementum for everyone.”