New Yorker’s @KAuletta 2 Speak At DPAA Summit

Gail Chiasson, North American Editor

I’m not quite sure how they’ll all have time to speak at any length and depth, but the Digital Place-based Advertising Association has added yet another speaker – albeit he sounds like a really good one – to its already-jam-packed agenda for its Oct. 22 DPAA Summit in New York, with the addition of award-winning media critic and author Ken Auletta.

Auletta will speak at ‘Video Everywhere’, the association’s 6th annual Summit. Barry Frey, president and CEO of DPAA, will interview him on how media is changing and what it portends for the future. Considering his background, it should be interesting and, hopefully, enlightening.

Auletta is known for his work as media critic for The New Yorker magazine, a position he has held since 1992, and for writing numerous books, including ‘Three Blind Mice: How the TV Networks Lost Their Way’ (1991), ‘World War 3.0: Microsoft and Its Enemies’ (2001) and ‘Googled: The End of the World As We Know It’ (2009). He has long been an insightful observer of media trends and was among the first to popularize the idea of the information superhighway. Auletta has profiled the leading figures and companies of the information age, including Bill Gates, Rupert Murdoch, AOL Time Warner, John Malone, Barry Diller and the New York Times.

Auletta has been named a Literary Lion by the New York Public Library; has won numerous journalism awards; was selected as one of the 20th century’s top 100 business journalists; and has served as a Pulitzer Prize juror.

“Ken Auletta is one of the world’s most astute observers of the dynamic changes taking place in media consumption and business shifts, and there are few voices as eloquent as his on this subject,”
says Frey. “I look forward to sitting down with him at our event and hearing his latest thoughts on the trends that are of enormous importance to everyone in the business.”

The DPAA will be held at the Hilton New York with more than 450 industry executives – a majority from the brand and agency side of the business – expected to attend.

The ‘Video Everywhere’ theme reflects the rapid shift to a video agnostic world in which planning and buying are no longer tethered to television alone. Consumers are encountering video content everywhere; out of home, in specific venues and on the go. In this new world order, digital place-based media stands out for its ability to reach consumers at the moment of truth on the way to making brand and purchase decisions.

The event will kick-off with an appearance by celebrity journalist Cat Greenleaf, host of USA Daytime and the Emmy Award-winning Talk Stoop with Cat Greenleaf. Greenleaf will welcome Summit attendees and conduct an interview with Frey.

Other Summit speakers announced to date include:

  • Jon Bond, chief tomorroist, Tomorro LLC;
  • David Cohen, chief media officer, Universal McCann;
  • Phil Cowdell, president, client services, GroupM;
  • Rupert Day, global CEO, tenthavenue;
  • Joe Esposito, vice president, product & operations, Spafax Networks;
  • Barry Frey, president & CEO, DPAA;
  • Edward Gold, advertising director, State Farm Insurance Companies;
  • Jim Harris, founder & CEO, The Wall Street Journal Office Network;
  • Janet Levine, associate media director, Mindshare;
  • Bob Liodice, president & CEO, Association of National Advertisers;
  • Barry Lowenthal, president, The Media Kitchen;
  • Kristian Magel, executive vice president, director national broadcast, Initiative U.S.;
  • Joe Mandese, editor-in-chief, Mediapost;
  • Jack Myers, chairman, Myers Media Business Network;
  • Chris Paul, General Manager, AOD, VivaKi;
  • Michael Provenzano, co-founder, Vistar Media;
  • Pierre Richer, president, NEC Display Solutions;
  • Paul Rostkowski, president, Varick Media Management;
  • Lyle Schwartz, managing partner, director research & marketplace analysis, GroupM Worldwide;
  • Robert Tas, managing director, head of digital marketing, JP Morgan Chase & Co.;
  • David Verklin, operating partner, Calera Capital.

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