We are not sure why this story about the gesture based interaction screen for Orange has suddenly made a number of blogs and signage sites cos’ it’s old news, with the video itself being up on YouTube since 20th December 2007…
About This Video
Christmas shoppers are getting a treat in Central London as Orange launch their interactive shopping window! (more)
Added: December 20, 2007
The Gesture based interaction is quite cool (we wrote about hand waving technology at CES a week or so ago) but as a couple of comments on other blogs have also pointed out this is NOT new, not the FIRST and not ground breaking as a lot of the PR around it has suggested.
It is good though and nice, so hats off to The Alternative agency that created it but please, less of the superlatives.
UK based agency ‘The Alternative’ has developed a gesture based interaction screen for Orange. It is for the first time that such a technology is showcased to the general public says a spokesman for the agency. The large projected image has a touch free interface and provides users a new way to activate news, film clips and music videos.
The Alternative creates the world’s first no-touch interactive shop window for Orange.
The Alternative, a London based Engagement and Creative Agency, has developed a unique way to engage passers-by on busy London streets.
This ground-breaking innovation really does appear to be a world-first, so naturally it’s hard to create suitable comparisons….
errr NO!! ubiq’window has been providing touchless interactivity since 2003 and has been deployed by NTTDoCoMo, AU/KDDI, Vodafone, NZTelecom and Cellcom so there are in fact plenty of comparisons available.
See also http://www.ubiqwindow.tv/