Comments on: The Future is Transparent (PR is as well) http://www.dailydooh.com/archives/888 Digital Out Of Home - Insight, Knowledge and Opinion Sun, 12 Feb 2012 09:44:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Eb http://www.dailydooh.com/archives/888/comment-page-1#comment-1977 Eb Wed, 23 Jan 2008 15:04:05 +0000 http://www.dailydooh.com/archives/888#comment-1977 The key ideas of the window are to a) let people know that its out there if they want to use it so therefore a bit of pr is necessary. Yeah it was brought out without too much fanfare in December and there's no hiding that, the date is clearly on the You tube News feed. Its only old news once you know about it and right now alot of people don't. and b)For people to enjoy an experience that is all about using some new technology in a fun way, rather than just looking at the static traditional store window and it being salesy or bland. We've gone to the effort of developing this technology, rather than buying another and selling it on - therefore this is the first time OUR own development has been seen by the public. We're aware of the efforts of companies like gesture tek, et al - indeed, we spoke to them about this project sometime back. We had clear ideas on what we wanted to produce and in order to overcome limits of some other system we then developed our own unit which circumnavigates a lot of restraints or issues others had in terms of meeting the needs of us and our client. It is NEW for us and because its not mainstream with everyone doing it, i'd suggest it's new technology without wanting to get into semantics. It is the FIRST for our client and from our limited research it appears to be the first that offers free things like content and information services(eg. ITN news feeds, film clips, music videos,games etc)." We're not saying there's no-one else working in this space, and we're not claiming that we're the best... simply that this is rather good and we hope people like it and use it! The key ideas of the window are to
a) let people know that its out there if they want to use it so therefore a bit of pr is necessary. Yeah it was brought out without too much fanfare in December and there’s no hiding that, the date is clearly on the You tube News feed. Its only old news once you know about it and right now alot of people don’t.

and

b)For people to enjoy an experience that is all about using some new technology in a fun way, rather than just looking at the static traditional store window and it being salesy or bland.

We’ve gone to the effort of developing this technology, rather than buying another and selling it on – therefore this is the first time OUR own development has been seen by the public. We’re aware of the efforts of companies like gesture tek, et al – indeed, we spoke to them about this project sometime back. We had clear ideas on what we wanted to produce and in order to overcome limits of some other system we then developed our own unit which circumnavigates a lot of restraints or issues others had in terms of meeting the needs of us and our client.

It is NEW for us and because its not mainstream with everyone doing it, i’d suggest it’s new technology without wanting to get into semantics.

It is the FIRST for our client and from our limited research it appears to be the first that offers free things like content and information services(eg. ITN news feeds, film clips, music videos,games etc).”

We’re not saying there’s no-one else working in this space, and we’re not claiming that we’re the best… simply that this is rather good and we hope people like it and use it!

]]> By: Anonymous http://www.dailydooh.com/archives/888/comment-page-1#comment-1976 Anonymous Wed, 23 Jan 2008 14:38:16 +0000 http://www.dailydooh.com/archives/888#comment-1976 fair comment. We've gone to the effort of developing this technology, rather than buying another and selling it on, all the software is bespoke - therefore this is the first time OUR own development has been seen by the public. We're aware of the efforts of companies like gesture tek, et al - indeed, we spoke to them about this project sometime back. In order to overcome limits of some other system we then developed our own unit which circumnavigates a lot of restraints or issues others had. We're not saying there's no-one else working in this space, and we're not claiming that we're the best.! For us its a world first, on the high street it appears to be a first in terms of the touchless technology, the uncontrolled nature of things and the capacity it has. What the window does offer the passer- by is a fun experience, with free content and information services that may be of interest (eg. ITN news feeds, film clips, music videos etc). Users seem to enjoy an experience that is all about using some new technology in a fun way, rather than just looking at the static traditional store window and it being salesy or bland. The idea really is for people to first and foremost know about it, use it and hopefully enjoy it. fair comment. We’ve gone to the effort of developing this technology, rather than buying another and selling it on, all the software is bespoke – therefore this is the first time OUR own development has been seen by the public. We’re aware of the efforts of companies like gesture tek, et al – indeed, we spoke to them about this project sometime back. In order to overcome limits of some other system we then developed our own unit which circumnavigates a lot of restraints or issues others had.

We’re not saying there’s no-one else working in this space, and we’re not claiming that we’re the best.! For us its a world first, on the high street it appears to be a first in terms of the touchless technology, the uncontrolled nature of things and the capacity it has.

What the window does offer the passer- by is a fun experience, with free content and information services that may be of interest (eg. ITN news feeds, film clips, music videos etc).

Users seem to enjoy an experience that is all about using some new technology in a fun way, rather than just looking at the static traditional store window and it being salesy or bland.

The idea really is for people to first and foremost know about it, use it and hopefully enjoy it.

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