Clear Channel, global media and entertainment company specializing in radio, digital, outdoor, mobile and on-demand entertainment and information, announced that music legend Paul McCartney will tease the launch of his forthcoming solo album, NEW, with a creative, multi-platform campaign across Clear Channel’s extensive global properties.
iHeartRadio, Clear Channel’s industry-leading digital radio platform, held an exclusive iHeartRadio Album Release Party with Paul McCartney: A Q&A and Performance hosted by on air talent Jim Kerr of Q104.3 in New York City on Oct 9, which celebrated NEW, scheduled to be released October 15. The surprise event is being aired across Clear Channel Media and Entertainment Classic Rock, Classic Hits, Oldies and AC stations across the country (times vary by location) and on iHeartRadio.com/pm and will stream on Yahoo! Monday October 14 at 9 p.m. ET/ 6 p.m. PT. The event will let listeners hear songs from McCartney’s upcoming album and exclusive insights behind the music before the album is released to the public.
Beginning yesterday, Oct. 13, Clear Channel Outdoor – North America began teasing theiHeartRadio Album Release Party with Paul McCartney: A Q&A and Performance on digital billboards across the country – driving fans to tune in. Using DOOH’s ability to offer advertisers a highly flexible and creatively rich platform through which to engage with its target audience, the campaign will feature six different creative executions that will change throughout the campaign’s duration. For the teaser element, bold, inspiring and intriguing quotes from the song lyrics of the title track NEW will be showcased on CCO’s digital screens alongside a call to action to search for “#whatsnewpaul”, driving audiences online to discover Paul McCartney on Twitter, Instagram, Facebook and through Google to paulmccartney.com where they can listen to new tracks, learn more and pre-order the album.
On the day of the album’s launch, a final creative will reveal the complete album artwork. The digital out-of-home campaign will be featured on billboards in 33 US cities. It will be promoted in CCO screens in Belgium, Canada, Chile, Denmark, Finland, France, Hong Kong, Hungary, Italy, Mexico, Norway, Peru, Singapore, Spain, Sweden, Switzerland and the U.K., as well as the U.S..
NEW is the first album of all-new original Paul McCartney material in six years. The multi-producer album features four distinct styles, four different sets of ideas, coming together into one.
“Clear Channel Outdoor’s global network of digital screens marries the oldest form of advertising with the newest technology, providing brands with huge creative potential to connect simultaneously with people around the world,” says William Eccleshare, CEO, Clear Channel Outdoor. “As the exclusive digital out-of-home partner for the launch of Paul McCartney’s NEW album, we are delighted to be bringing this smart, creative, tease-and-reveal campaign to life, demonstrating the compelling creative power and flexibility of outdoor.”