Rupert Day started off this afternoon talking about the importance of content in relation to distribution.
“It’s hard to sell new; you have to sell better,” Day told the audience of the DPAA Summit – Video Everywhere when looking at digital place-based media. “You have to offer something fantastic to get the ad dollars.”
“We talk about execution, not strategy,” he said.
Other points he noted:
- “It’s not the creative agency that makes the decisions.
- “In terms of out-of-home, people have a different, more complex mind set. It’s important to sell in a much more granular way.”
- “Advice what media operators should be doing: work together and open up distribution to a lot of networks. Look at day parts to get right content at the right time.”
- “Make your industry attractive to get young people involved.”