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#dpaa2013 Rupert Day Talks Selling #DpbMedia

Rupert Day started off this afternoon talking about the importance of content in relation to distribution.

“It’s hard to sell new; you have to sell better,” Day told the audience of the DPAA Summit – Video Everywhere when looking at digital place-based media. “You have to offer something fantastic to get the ad dollars.”

“We talk about execution, not strategy,” he said.

Other points he noted: