This advertisement for the British Franchise Exhibition started running today on City Gateway Media’s giant outdoor LED in Manchester.
Creative was done by Amigo Digital, who are fast making a name for themselves in content production for individual high profile outdoor media screens.
The visual has been described to me as being “like clouds in the sky’ – imagine if you will (the graphic animates) the clouds swirling around and with the beautiful blue backdrop against the Manchester skyline.
James Porter at City Gateway Media exclusively told us “the booking was made Monday and was live last night from midnight – not a bad turnaround time all in as Amigo did the creative and got it approved by the client in good time – the advert is 20 seconds long and is running from midnight last night to Saturday. This is really a good example of how LED adverts can respond to late event advertising”.
I am told it looks really fantastic in situ and we are hoping to be able to point you at some video footage shortly.
The British Franchise Exhibition is on at the Manchester Central (formerly G-Mex), 25th – 26th January 2008